Create the foundation for successful local brand management

The Potential-Positioning is a powerful tool with which we can clearly elevate your service offerings above the broad mass of your competitors. Why is that so important? The competition is hardly ever won or lost over the product. The service is decisive for the customer’s decision to buy. Furthermore, it plays a key role in winning and keeping high-performance sales partners. Thanks to the energy-resonance positioning, you are always a step ahead of your competitors.

Konzeption marcapo Ötinger

Without clear positioning, advertising activities risk missing the mark. That wastes money and important sales opportunities are lost. Therefore the first performance module in the ELM method is a positioning workshop. Thus we lay the foundations for your local brand management to develop its full potential and stimulate the desired success.

Your workshop leader

Your positioning workshop will be moderated by Thomas Ötinger, the managing director of marcapo GmbH and a certified positioning professional. As a shareholder and senator of Blickwinkel GbR he played a major role in the conception of the Potential-Positioning. This gives you the unique opportunity to use the field-tested positioning system for the success of your brand.

Which goals can you achieve?


Become the Number 1 for your customers and sales partners.


Develop service concepts that are used easily and often.


Achieve a much higher level of advertising activity among your sales partners.


Test your services thoroughly before the market launch.


Gain and keep strong sales partners with your service offerings.


Develop new and financially strong sales partners for your services.


Systematically improve your offerings and considerably increase your sales.

Would you like to test our marketing portal free of charge?

Request demo access and let us convince you of the advantages of the portal.

Free test

You will find all of the details about the marketing portal in our brochure. We are happy to send it to you.

Request brochure