marcapo has been advising the marketing services of leading manufacturers for over 15 years. In that time we have learnt: Most service offerings lack clear positioning. They are completely interchangeable. They are only there because others have them too. What is the worst thing about these “me-too” offers? The services are not being picked up. They are hardly being used by the sales partners. Not even expensive advertising campaigns and elaborate marketing events change that fact. We have searched for a solution to this problem for a long time. In the end, we found it in the energy-resonance positioning by Europe’s leading expert Peter Sawtschenko.