Over 70 brands, that trust us
All-in-onemarketing platform
Local marketing doesn't have to be complicated. Through marcapo's marketing platform, you can provide your partners with access to all channels of multichannel marketing —from Google and social media to large-format billboards and much more.
How does it work? Your partners enter all relevant master data—such as company name, address, contact information, and images—into the marketing platform. This information is automatically incorporated into all marketing activities. With just a few clicks, your partners can order customized campaigns that perfectly match their brand and specific location.
260.000+
orders per year via the marcapo marketing platforms
100.000
's local partners use our solution to establish a strong local presence
220+
, a service provider on the marcapo Marketplace, with a direct API connection
Successful sales partner marketing with marcapo.
For over 20 years.
As a leading provider of AI-powered marketing platforms, we help well-known brands bring their advertising efforts to local markets and manage them automatically. Discover marcapo’s marketing platform and provide your partners with a comprehensive solution for local marketing. From individual advertising initiatives to cross-media campaigns—here’s how it works:
Select
Whether it's Google Ads, social media, billboards or a full-scale campaign, your partners can simply select the right solution from the marketing catalogue.
Customise
Company name, logo, contact information, and other master data are automatically imported. For advertising activities involving media placements, all relevant information – such as budget, target area, and duration – is also pulled directly from the platform.
Book
Just click "Order": The campaign will be automatically created, launched, or forwarded to the appropriate service provider. Your partners can then track the success of their campaigns at any time in the dashboard.
Smart Infrastructure for measurable results
Everything in one place
Whether it's social media, Google Ads, print or POS, simplify your multichannel marketing and manage every channel from one intuitive platform.
A solution for every system
No matter how complex your brand's network is, we'll build a marketing platform that flexibly reflects your corporate structure.
Performance boost through AI
marcapo AI is the digital marketing expert for your partners. From budget recommendations to channel selection, every optimisation is data-driven and transparent.
Full control
Your brand is 100% CI-compliant. Logos, colors, and tone: Every detail adheres to a consistent brand image, as desired.
Network access
The marcapo Marketplace features over 220 suppliers: Google, Meta and other major players are directly integrated. You can also integrate your own suppliers.
Automated efficiency
No more manual invoice checks: The marketing platform automatically manages your budget management and the settlement of individual market development funds.
Engagement at the push of a button
Everyone’s on board: We increase your partners’ participation rates so your brand makes an impact. We’d be happy to consult with each location individually.
Real-time reporting
One dashboard, all the information: You and your partners always have a complete overview of performance, budgets and partner activities.
Our AI is your business partner
Smart use of analytical AI: Using AI analytics, we identify the ideal advertising channels, budgets, and timeframes for each partner.
This process incorporates a wide range of internal and external datasets. This gives you tailored results with no extra effort – helping you get the most out of every euro.
Full marketing power for
your business model
Whether it’s a partner network, a co-operative group, a chain of stores, or a franchise: We develop solutions that fit your structure. With experience gained from working with over 70 brands and various business models, we know what matters most. Our proprietary marketing platform can be adapted flexibly to your processes, structures, and requirements.
Brands with a partner network
Retail Groups
Franchise systems
Branches
Together with marcapo, we have created a solution that gives our customers easy access to professional marketing measures and campaigns. In doing so, we combine centralised brand management with regional customisation.
We particularly value our collaborative partnership, the flexibility in implementation, and the ongoing dialogue, all of which enable us to continue developing our marketing platform for the DACH region together.
Ann-Christin Greitschus
Senior Marketing Manager - Marketing Portal DE, AT, CH, VELUX Deutschland GmbH
What we really appreciate about marcapo is that we have a highly reliable platform and a partnership based on mutual respect. We’re taken seriously as a customer. Even when we encounter issues and we say, ‘Wow, we’ve noticed something here,’ you’re the ones who come up with solutions. Anyone can point out problems – but not everyone can offer solutions. [...] Whether it’s technical support or project assistance, we always receive excellent service.
Jens Oehler
Regional Marketing / Sales Promotion Specialist, ERGO Group AG
Customised service:
Choose your support
Full service
With our full-service model, we take care of every aspect of your marketing platform. You set the direction; we handle the rest and keep everything on track. Our full-service offering includes:
- Developing effective local initiatives and campaigns
- Maintaining the platform and integrating all marketing measures
- Engaging and advising your partners on how to use the platform and run campaigns
- Handling all order processing and supplier management
- Strategic consulting for developing successful local branding programmes
This means you can focus entirely on your core business. Meanwhile, we’ll support your local partners by providing ongoing assistance and continuously optimising the platform.
Self-service
With the self-service model, you get a powerful platform that lets you manage selected aspects of your local marketing on your own. Many features are right at your fingertips. Intuitive, efficient, and tailored exactly to your specifications:
- Centrally Provide Platform Content
- Easily Manage Selected Marketing Activities and Templates
- Targetedly involve and engage local partners
Are you short on time or in-house expertise? If so, you can flexibly book additional services or request support from marcapo experts.
Build a strong brand with marcapo:
Our partnerships speak for themselves
We make local brand management scalable. Learn more about the successful projects we’ve supported.
Online Visibility for Regional STIHL Dealers
For a long time, digital visibility was not part of the toolkit of specialty retailers. STIHL and marcapo have changed that: With easy-to-book packages, digital visibility has become accessible to regional specialty retailers—without the need for additional expertise and without any ongoing extra effort.
Putting an end to overproduction: Itzehoer centralises the management of advertising materials
What can you do when promotional items become a significant cost? In collaboration with marcapo, the German Federal Employees’ Insurance Fund ( Itzehoer ) has reorganised its marketing – resulting in greater planning certainty, reduced effort and significantly more efficient use of budget.
What drives us isinnovation
When marcapo first launched, people still held printed advertisements in their hands. But as early as 2005, we were ahead of our time with the idea of a marketing portal.
With the goal of making local marketing simpler, more efficient, and scalable, we developed solutions that bring brands and their partners closer together.
Since then, we have continuously refined our marketing platform,
integrated new technologies, and shown the industry a path
that is now making an impact throughout Europe.
But we’re still a long way from reaching our goal. With AI-powered campaign planning, data-driven analytics, and intelligent automation, we continue to set new standards today.
Our partnerships with our clients are our greatest source of inspiration for constantly finding new solutions. That’s why, for us, continuous improvement isn’t just a result— it’s part of our marcapo DNA.
Ideasfor your local marketing
Retailer Activation: Why Strong Campaigns Often Fail Due to Local Execution
Not All AI Is Created Equal: Why This Difference Determines the Success of Your Advertising
Best of Local Branding: marcapo Invites You to an Exclusive Networking Event at Liebesbier Bayreuth
When Partnership Creates Added Value: marcapo Event at RTL
marcapo Day 2026: Kickoff for Vision 2030
It's official: Addressable TV is now available for order in Austria
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Join the marcapo community and learn all about our new products,
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