CAMPAIGN & ADVERTISING PLANNING MADE EFFECTIVE
With marcapo's Campaign Cockpit, you can plan local campaigns faster and more effectively. Turbocharge your local marketing with AI-powered planning.
Smart campaign planning for your partner network
The biggest obstacle to successful local marketing is a lack of time. This is exactly where the Campaign Cockpit comes in: It offers ready-to-use campaign plans for your chosen period – from a single quarter to a full year – that seamlessly align with your national marketing activities and adapt local campaigns to maximise impact and improve performance.
Your partners will receive a campaign strategy that is automatically tailored to local budgets, regional differences in impact, and preferred topics using Local Media Mix Modelling.
The result is a coordinated campaign effort driven by a central strategy – visible in every region and supported by every partner.
Manage campaigns.
Activate partners.
Maximize impact.
Manage campaigns. Engage partners.
Maximise impact.
Based on a comprehensive, data-driven initial analysis, we develop a centralised cross-media campaign plan. This provides your partners with a clear framework for implementing their marketing activities.
Discover your potential
To ensure that the central campaign plan works for each location, your partners specify their budget, preferred topics, channels, and advertising area. Based on this information, the central campaign plan is automatically adjusted. All planned advertising measures are personalised using local data and can be booked together with a single click.
Upon request, we'll activate AI Turbo for your partners. The AI analyzes local data—such as purchasing power, weather, and search behavior—as well as historical performance metrics, and automatically adjusts campaign themes, channels, and budgets to suit each location.
The result: a customised campaign plan for each location. This ensures that the marketing budget is directed precisely towards the activities with the greatest potential locally.
Maximise the impact of your campaigns
with AI-powered campaign planning
Increased campaign participation
A user-friendly system with a high adoption rate: more partners actively book on a regular basis.
A more effective media budget
The budget is used strategically. The reach and impact of each campaign increase.
Time savings for partners
Plan and book your marketing activities for an entire quarter in just a few minutes.
Better performance
AI optimises content, channels, and budgets to maximise local impact.
Build a strong brand with marcapo:
Our partnerships speak for themselves
We make local brand management scalable. Learn more about the successful projects we’ve supported.
Online Visibility for Regional STIHL Dealers
For a long time, digital visibility was not part of the toolkit of specialty retailers. STIHL and marcapo have changed that: With easy-to-book packages, digital visibility has become accessible to regional specialty retailers—without the need for additional expertise and without any ongoing extra effort.
Putting an end to overproduction: Itzehoer centralises the management of advertising materials
What can you do when promotional items become a significant cost? In collaboration with marcapo, the German Federal Employees’ Insurance Fund ( Itzehoer ) has reorganised its marketing – resulting in greater planning certainty, reduced effort and significantly more efficient use of budget.
Marketing planning with AI:
The new standard for tomorrow
Successful campaigns start with the right decisions. Our analytical AI delivers exactly that– developed in partnership with HASE & IGEL and available exclusively through marcapo. It combines external data – such as market data, search behaviour, and industry insights – with internal metrics like revenue and historical performance. The analyses are fully traceable, legally compliant, and always under your control. This enables campaigns to achieve a precisely targeted local impact.
Designed specifically for marketing decisions
Our AI is specifically designed to support marketing decisions and transforms millions of data points into actionable recommendations. The results are directly integrated into brand and partner planning on the marcapo marketing platform. This ensures that your campaigns are set up for success right from the start.
Transparent and compliant
with data protection regulations
Our analytical AI is 100% traceable and compliant with data protection regulations. Every analysis is transparent and explainable. You’ll receive suggestions and optimisation recommendations – but the decision is always yours.
Your campaign dashboard
can do even more
Plan all campaigns centrally or let your partner network take the lead. The Campaign Cockpit adapts to your organisational structure and delivers greater impact in every region.
Booking by partnersUse templates, customise them, and get started.
Each location receives a turnkey campaign plan to use as a template. Partners choose their own budget, topics, and channels and adapt the plan to their region in just a few steps. This enables efficient and effective local marketing without additional effort.
Booking by headquartersPlan once. Roll out to all partners.
With the Campaign Autopilot, you can manage campaigns for multiple partners simultaneously – nationally, regionally, and locally. You can set budgets, topics, and channels centrally, consistently across all locations, or individually for each o them. Based on your specifications, the system automatically generates optimised campaign plans for each location and rolls them out automatically. Thanks to the clear overview of your partners, you can keep track of campaign status, progress, and potential risks at all times. Maximum control for you, maximum support for your partners.
