CAMPAIGN & ADVERTISING PLANNING EFFECTIVE EXECUTION
With marcapo's Campaign Cockpit, you can plan local campaigns not only faster but also more effectively. Turn on the AI turbo for smart planning processes in your local marketing.
Smart Campaign Planning for Your partner network
The biggest obstacle to successful local marketing is a lack of time. This is exactly where the Campaign Cockpit comes in: It provides turnkey campaign planning for time frames of your choice —from a single quarter to annual planning—that seamlessly aligns with your national marketing activities and tailors local campaigns to maximize impact and improve performance.
Your partners will receive a campaign strategy that is automatically tailored to local budgets, regional differences in impact, and preferred topics using Local Media Mix Modeling.
This is how a central strategy gives rise to a coordinated campaign movement—visible in every region and supported by every partner.
Manage campaigns.
Activate partners.
Maximize impact.
Manage campaigns. Engage partners.
Maximize impact.
Based on a comprehensive, data-driven initial analysis, we develop a centralized cross-media campaign plan. This serves as a clear template for your partners to use when implementing their marketing initiatives.
Discover your potential
To ensure that the central campaign plan works for each location, your partners specify their budget, preferred topics, channels, and advertising area. Based on this information, the central campaign plan adjusts automatically. All planned activities are personalized directly using local data and can be booked collectively with a single click.
Upon request, we'll activate AI Turbo for your partners. The AI analyzes local data—such as purchasing power, weather, and search behavior—as well as historical performance metrics, and automatically adjusts campaign themes, channels, and budgets to suit each location.
The result: a customized campaign plan for each location. This ensures that the marketing budget is directed precisely toward the initiatives with the greatest potential in each location.
Maximize the Impact of Your Campaigns
with AI-powered campaign planning
Increased campaign participation
Easy to use, high adoption rate: more partners are actively booking on a regular basis.
A More Effective Media Budget
The budget is used strategically. The reach and impact of each campaign increase.
Time Savings for Partners
Plan and book marketing for the entire quarter in just a few minutes.
Better Performance
AI optimizes content, channels, and budgets to maximize local impact.
Build a strong brand with marcapo:
Our partnerships speak for themselves
We make local brand management scalable. Learn more about the successful projects we’ve supported.
Online Visibility for Regional STIHL Dealers
For a long time, digital visibility was not part of the toolkit of specialty retailers. STIHL and marcapo have changed that: With easy-to-book packages, digital visibility has become accessible to regional specialty retailers—without the need for additional expertise and without any ongoing extra effort.
Putting an end to overproduction: Itzehoer centralises the management of advertising materials
What can you do when promotional items become a significant cost? In collaboration with marcapo, the German Federal Employees’ Insurance Fund ( Itzehoer ) has reorganised its marketing – resulting in greater planning certainty, reduced effort and significantly more efficient use of budget.
Marketing Planning with AI:
The New Standard of Tomorrow
Successful campaigns start with the right decisions. Our analytical AI delivers exactly that—developed in partnership with HASE & IGEL and available exclusively through marcapo. It combines external data—such as market data, search behavior, and industry insights—with internal metrics like revenue and historical performance. The analyses are fully traceable, legally compliant, and always under your control. This enables campaigns to have a precisely targeted impact at the local level.
Designed specifically for marketing decisions
Our AI specializes in marketing decisions and transforms millions of data points into concrete recommendations. The results are directly integrated into brand and partner planning on the marcapo marketing platform. This ensures that your campaigns are optimally positioned right from the start.
Transparent and
, in compliance with data protection regulations
Our analytical AI is 100% traceable and compliant with data protection regulations. Every analysis is transparent and explainable. You’ll receive suggestions and recommendations for optimization—but the decision is always yours.
Your Campaign Dashboard
can do even more
Plan all campaigns centrally or let your partner network take the lead. The Campaign Cockpit adapts flexibly to your structure and delivers greater impact in every region!
Booking Through PartnersUse templates, customize them, and get started.
Each location receives a turnkey campaign plan as a template. Partners choose their own budget, themes, and channels and adapt the plan to their region in just a few steps. This allows for efficient and effective local marketing without any extra effort.
Booking by HeadquartersPlan once. Roll out to all partners.
With the Campaign Autopilot, you can manage campaigns for multiple partners simultaneously —nationally, regionally, and locally. You define budgets, themes, and channels centrally, uniformly, or individually for each location. Based on your specifications, the system automatically generates optimal campaign plans for each location and executes them directly. Thanks to the clear partner overview, you can keep track of status, progress, and potential risks at all times. Maximum control for you, maximum relief for your partners.
