Training in the field of
Dialogue Marketing

The apprenticeship typically lasts 3 years. However, if you have a high school diploma or a Mittlere Reife, the apprenticeship can be shortened to 2 or 2.5 years. The decision on whether to shorten the apprenticeship is always made by the training company. At marcapo, this decision isn’t made until after the apprenticeship has begun, so we can ensure that you’re completely comfortable with it and that no unnecessary pressure is created. 

For this training program at marcapo, you’ll need a good high school diploma. Whether you have a “Quali,” Mittlere Reife, or Abitur is secondary to us—what’s much more important is that you’re truly eager to learn and contribute to our team. Even if you don’t want to complete a degree in business administration and/or communications but are looking for a hands-on apprenticeship, dialog marketing is the right field for you.

Organizational skills and strong communication abilities are a solid foundation for this apprenticeship. Do you also enjoy talking to people and advising them? Great—then we look forward to receiving your application!

During the apprenticeship, practical training periods at our company alternate with vocational school sessions in blocks. Classes are held in Forchheim. There are also dormitories here, so you won’t have to commute every day during the school term.  

During the on-the-job training phases at marcapo, you’ll first get to know us, our products, and our customers. From the very beginning, you’ll take on small tasks, and your training mentor will be there to support you with advice and assistance. This way, you’ll continue to develop your skills until, by the end of your training, you’re a professional in the field of dialogue marketing.

The apprenticeship salary at marcapo is tiered: In your first year of training, you’ll earn €1,050. In your second year, it’s €1,150, and in your third year, €1,250. In addition, after the probationary period (4 months), we provide a monthly allowance of €35 on top of that.

Once you’ve successfully completed your apprenticeship, you’ll have many opportunities: You can continue working with your current team, for example, as a junior advertising consultant. At marcapo, your chances of being offered a permanent position after your apprenticeship are very good, so—if you and your team are interested—you can continue working here right away. From there, you can keep climbing the career ladder and even advance to a specialist role or team leadership position. A move to another department that matches your expertise—such as project management—is, of course, also a possibility. But even if your thirst for knowledge isn’t fully satisfied after your apprenticeship, we’ll work with you to find a suitable path, such as specialized professional development courses. If you’d like to specialize even further, pursuing a degree while working is a great option—and we at marcapo would be happy to support you in that endeavor.

During the first few months of your training, it’s important to us that you settle in well and get comfortable. That’s why the first phase takes place in person at our office in Ebern. Later on, you may also have the option to work from home or at our Bamberg office, in consultation with your team and your trainee mentor.