YOUR MARKETING PLATFORMAS A HUB FOR LOCAL MARKETING
With the marcapo marketing platform, you’re in full control:
You manage campaigns centrally, and your local sales partners implement them directly.
Automated, CI-compliant, and effective.
How do you keepbrand management, budget, and quality under control?One brand, hundreds or thousands of local locations
Whether you’re a brand with a partner network, a cooperative group, a franchise, or a chain of stores: With the marcapo marketing platform, you can provide CI-compliant advertising materials and campaigns. Your partners can easily customise, book, and launch them — without any marketing expertise. From billboards to Google Ads to direct mail. All advertising materials are ready to use at the click of a button.
Local marketing in record time:all on one platform
Local marketing in record time:
all on one platform
Effective marketing starts with solid data. That’s why, together with our partner, the AI software company Hase & Igel, we offer a comprehensive analysis of markets, target audiences, topics, and more – for you and your partners. This allows you to identify opportunities early on and direct your efforts exactly where they’ll have the greatest impact. See for yourself how data can be transformed into real competitive advantages.
The platform handles all key control and management processes for you, such as marketing development funds, billing, and media placement through the approximately 220 service providers already integrated into the system or your own service providers. You can manage marketing measures for your partners directly yourself via the Brand Cockpit, or you can use our full-service solution. This frees up your time for the important things, such as strategy, creativity, and innovation.
Whether it’s digital channels like Google and Meta or traditional media such as billboards and print ads – you can choose from a wide range of media channels and more than 10.000 advertising campaigns. In just a few steps, you can customise and book all campaigns; we’ll handle the implementation. Your partners don’t have to worry about a thing and have more time to support their customers on-site.
Discover our Campaign Cockpit! This innovative planning tool combines centralized control with local execution. Your partners can access your campaign plans and book campaigns directly, without any additional time investment.
If you want to plan even more efficiently, that’s where our AI Turbo comes in . It creates the optimal media mix for each location and gets the most out of every euro of your advertising budget.
Our support doesn’t end with providing the platform. We make sure your locations understand it, actively use it – and, most importantly, learn to love it.
Whether it’s initial onboarding, participation in large-scale campaigns, or specific questions: Your partners receive personalised guidance, AI chatbots, and targeted engagement measures that meet them where they are.
What we're particularly proud of: 5-star customer satisfaction onProvenExpert.
In the platform’s dashboard, your sales partners can view the most important performance metrics for their booked online campaigns – clearly organised and in real time. Your brand also benefits from the brand dashboard, which consolidates data across all locations, enables comparisons, and provides comprehensive analyses.
This allows you to identify opportunities for sustainable optimisation to continuously improve your advertising planning – with our AI Turbo, if desired.
Europe's leading provider of
marketing platforms
As a pioneer in the field of marketing technology, we are committed to a high degree of automation and comprehensive solutions. That’s why our offerings encompass everything that defines modern sales partner marketing— from subsidy management and interfaces with our own suppliers and marcapo suppliers to personalised advertising consulting and much more.
The entire marketing portfolio, centralised in one place
It’s like a marketing catalogue on a single platform: Your partners choose posters, mailings, or Google Ads, customise their campaigns, and book them directly. The process runs automatically, saving valuable time.
Automated
, and AI-powered
Whether it's budgeting, campaign planning, or order submissions – we use automation and AI to make your marketing processes more efficient. Use our technology as a growth driver for your brand.
Unlimited scalability
Whether you have 100 or 10.000 partners – your platform scales with your needs and is also available for international markets.
We want to help our authorised dealers position themselves as local brands. marcapo handles the automated management of our advertising campaigns quickly and effectively through its marketing portal. Personalised advertising consulting supports our dealers with any questions they may have. This allows us to seamlessly combine regional and centralised marketing efforts.
Michael Liehr
Head of Marketing for STIHL DACH, STIHL Vertriebszentrale AG & Co. KG
The platform consolidates all advertising measures in one place: Agencies don’t use different tools, but rather ready-made, automatically personalised templates for ads and social media posts. This reduces the coordination and production effort on both sides.
Sandra Boes-Rösch
Marketing Strategy & Management, Provinzial
We are currently using the marcapo marketing portal in five countries. For us, the greatest benefit lies in centralised management and the ability to provide our sales partners with targeted, customised support for their marketing activities across national borders.
Gerald Schwaighofer
Head of Online Marketing, Internorm International GmbH
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FAQs About marcapo Marketing Platform
Do my sales partners need to be tech-savvy to use the portal?
No, your partners can book professional campaigns without any marketing or IT knowledge. Our marcapo marketing platform is structured like a catalogue and is easy to use. If your partners have any questions or other concerns, our advertising consultants are always available to assist them.
How do I add the advertising campaigns relevant to my brand to the marketing platform?
To get started, we’ll set up the marketing platform exactly according to your needs: What strategy is your brand following? What measures are crucial for you and your partners? Once the infrastructure is in place, you can upload your promotional materials directly – quickly, easily, and in line with your brand identity. Or you can leverage the expertise of our in-house agency: It’s well-versed in best practices for customisable partner marketing and will develop professional promotional materials for you that are guaranteed to make an impact on your customers.
What exactly does AI do when it comes to campaign planning—and what do I still control?
Our AI provides data-driven recommendations for budget allocation, channel selection, and marketing measures. To do this, it analyses local market and competitive data, historical performance metrics, and over 75 other datasets – all 100 percent transparent and in compliance with data protection regulations. What used to take a lot of time can now be done at the touch of a button with AI. This allows your partners to allocate their advertising budget efficiently. Your partners decide for themselves which of the AI’s suggestions they want to implement.
How can we ensure that only approved content is used?
Through the marcapo marketing platform, you can centrally specify which marketing materials are available to your local retailers – all of which have been reviewed by you and are therefore in line with your brand guidelines. In each template, you can define exactly which text, images, or data may be customised by your sales partners. This ensures that all campaigns remain within the desired brand guidelines – structured, consistent, and without the need for additional review.
