MARKET & ADVERTISING ANALYSIS OPTIMIZE WITH AI
Get the most out of every euro in your marketing budget! With AI-powered analysis of market potential, target audiences, and much more, you can make informed decisions.
Smart management of yourcampaigns
Imagine being able to identify market opportunities before they become apparent to others. That’s exactly where our AI analysis comes in: it provides you with in-depth insights into demand, target audiences, and market trends based on real-world data.
This is made possible through our partnership with our partner HASE & IGEL. Their internationally award-winning Analytic AI NEUTRUM is available exclusively to you through marcapo. It combines a wide range of datasets – such as purchasing power, market trends, search and social signals, and internal company data – and analyses them intelligently. This generates reliable insights that help you plan more targeted campaigns, select the right channels and time frames, and identify topics that are truly relevant to your local markets.
The results with NEUTRUM AI
- Hidden market potential is revealed
- Make more informed decisions
- National and local marketing initiatives have a greater impact
Why AI analysisis setting new standards
Our AI operates purely analytically and is transparent and compliant with data protection regulations at all times. A wide range of internal and external data—such as market trends and social signals—is incorporated into the analyses. This allows you to plan campaigns with pinpoint accuracy, capitalize on opportunities, and give yourself and your partners a real competitive edge.
100% Transparent AI
Data from all sources
Secure & compliant with the law
Always one stepahead
With NEUTRUM , you’ll not only see what’s happening in the market today—but also the potential for tomorrow. Specialized AI analyses shed light on various aspects of your market, your target audiences, and your marketing activities. This gives you well-founded insights for better decisions and more effective campaigns.
Identify Market Potential
Examine demand
Identify current demand trends and predict what will drive your markets tomorrow
Rate Locations & Areas
Find the ideal locations for your business and identify where your greatest regional revenue potential lies
Analyze Competitors
Analyze your competitors more quickly, identify their strengths and weaknesses, and uncover untapped market opportunities
Develop strategies
Develop a Market Strategy
Identify the most attractive markets, target customers, and channels for your next growth opportunity
Align Content Strategy
Understand what matters to your target audience, and use that insight to develop relevant topics, positioning, and arguments
Identify the Best Channels, Topics, and Times
Reach your target audience at the right time, in the right place, and with the right message—behavior-based, transparent, and without cookies
Implement Effectively
Finding and Qualifying B2B Leads
Identify the perfect business customers and trading partners for your company
Evaluate and Optimize Marketing Success
Evaluate performance across all channels and initiatives, and optimise the budget and media mix
AI-powered campaign planning for local partners
The AI plans for your local partners. Use the NEUTRUM AI analysis as the foundation for an efficient, data-driven campaign strategy for your local locations. Provided through the marcapo marketing platform, your partners receive AI-optimized advertising planning:
the right campaigns
at the optimal time
in the appropriate channel
with an ideal budget
