THE MARKETING PLATFORM
FOR ALL INDUSTRIES & SALES MODELS
Not a one-size-fits-all solution, but marketing tailored to your structure.
The modular marcapo platform flexibly adapts to your industry, your processes, and your sales model. For successful, systematic local marketing.
THE MARKETING PLATFORM
FOR ALL INDUSTRIES &
SALES MODELS
Not a one-size-fits-all solution, but marketing tailored to your structure.
The modular marcapo platform flexibly adapts to your industry, your processes, and your sales model. For successful, systematic local marketing.
Centralized control.
Strong on-site implementation.
With the marcapo marketing platform, you give your sales partners exactly what they need:
- professional campaigns
- CI-compliant
- Ready to use right away
You manage things centrally, while your partners effectively implement marketing locally, without detours or inefficiencies.
Your clear advantage: We design the modular platform specifically for your company and your partner structure. Over 70 brands from retail, skilled trades, insurance, and other industries with partner structures already rely on the marcapo marketing platform—because it works.
Your industry. Our solution.
Experience that pays off. We work with clients from a wide variety of industries. That’s why we know: Local marketing is never a one-size-fits-all solution. Every brand has unique needs. That’s exactly why we tailor the marketing platform precisely to your business and your goals. Let’s work together to create solutions with measurable added value—more leads, more deals, and more revenue for your partners!
Insurance
Reputation and trust are essential for any service center. With the marcapo marketing platform, you can ensure that your local partners always present themselves in a professional, brand-consistent, and uniform manner. This fosters strong customer relationships. Your brand remains sustainable both digitally and locally.
Our Top Modules for Insurance Companies:
- Listing Management & Social Media Posting Service
- Campaign Dashboard — optional with AI-powered campaign planning
- Print Ads & Business Cards, Web-to-Print & Club Marketing
- oneDialog – GDPR-Compliant Multi-Messenger Marketing
Trade
To ensure your products and services truly stand out in stores, your brand needs to make an impact—not just be visible. With the marcapo marketing platform, you can provide your retail partners with targeted solutions for point-of-sale (POS), digital channels, and campaigns. This transforms mere presence into real foot traffic with tangible success in the local market.
Our Top Modules for Retail:
- Digital Signage at the POS & Sales Support
- Flyer Configurator and Distribution Module (Mail, Special Direct Mail, and Flyer Distribution)
- Out-of-Home Advertising
- Social Media Posting Service & Social Media Ads
- Locally Targeted Google Ads
Crafts
In the trades, what matters is what works: fast, simple, and cost-effective. With one-click advertising packages, you can centrally deploy national campaigns and initiatives that your local partners can implement in no time.
Prior marketing experience? Not necessary. This way, you can work together to ensure maximum visibility.
Our top modules for the trades:
- Campaign packages with multiple measures—bundled together for maximum time savings
- AI-Powered Ad Planning as a Digital Marketing Expert for Your Partners
- EasyRecruit Applicant Tracking System for More Qualified Hires
- Integration of Partner Programs with Grant Management
- Website Manager
- Promotional items
Healthcare
Whether it’s a gym, a dental office, a medical supply store, or an orthopedic technology practice—the healthcare sector is diverse. The requirements for local marketing are just as varied.
marcapo brings structure to this diversity: With our modular solution, you can tailor the system perfectly to your sales model. This noticeably lightens the daily workload at your locations, while your brand makes a strong local impression.
Our Top Modules for Healthcare:
- Social Media Ads & Social Media Posting Service
- Professional Location Websites
- POS Promotional Materials & Sales Support (e.g., POS TV)
Many partners, one brand. For brands with independent sales partners, retailers, or regional locations, the marketing platform provides a unified framework for local marketing. Central guidelines are combined with flexible solutions that can be adapted to different partners, regions, and requirements.
The most popular modules for brands with an affiliate network:
- AI-Powered Ad Planning as a Digital Marketing Expert for Your Partners
- Social Media Posting Service & Social Media Ads
- Scalable Google Campaigns for Local Reach
In business networks, many independent companies work together to achieve more as a group. With the marcapo marketing platform, you lay the foundation for this: Provide your member businesses with high-impact initiatives that resonate locally and consistently represent your brand. The result: a strong external presence that’s clear and has a noticeable impact on the market.
The most popular modules for multi-unit systems:
- CI-compliant promotional materials & campaigns for all affiliated companies
- Flexible Funding Models for Local Initiatives
- Partner Support & Engagement for Regular Bookings
In franchising, a consistent brand image across all locations is key . With the marcapo marketing platform, you can easily achieve exactly that: Provide your franchise partners with professionally designed, CI-compliant campaigns that can be quickly customized. This ensures your brand remains consistently visible everywhere—just like a perfectly coordinated team.
The most popular modules in the franchise:
- Centralized campaign packages with local customization
- Social Media Post Templates for Partner Locations
- Scalable Google & Social Media Ads for Local Reach
In a multi-store system , marketing must be fast, consistent, and comprehensive. The marcapo marketing platform serves as your command center: Manage campaigns from a single location and roll them out precisely across all stores. You benefit from a consistent brand identity and efficient implementation, and your stores don’t have to put in any extra effort. For a genuine presence that makes an impact.
The most popular modules for retail chains:
- Centralized Campaign Management
- Scalable Google & Social Media Ads for Local Visibility
- Reporting & Analysis for Transparent Performance
When two companies merge, that’s when you find out if you have the right partners by your side. With marcapo, we launched our new marketing portal for joint sales in record time—a real success story, in my opinion.
The positive feedback from our sales team continues to this day. The portal makes local marketing easy, fast, and exactly what our sales partners need.
Heike Niggemann
Head of Sales Communications, BarmeniaGothaer AG
