ABOUT US
For over 20 years, we’ve been pushing the boundaries of local marketing. Through our experience, innovative spirit, and close collaboration with our customers, we’ve become Europe’s leading provider of marketing platforms.
Our Mission
Our Values
We are convinced that successful marketing happens when brands and local partners work together toward a common goal. That’s why we develop solutions that combine central brand strategy with local implementation. We streamline processes, automate workflows, and provide sales partners with the tools they need to execute marketing campaigns professionally and easily.
That’s how you create marketing that really makes an impact—at every location.
Pioneering Spirit
We are constantly evolving and continually rethinking marketing. This leads to innovative solutions that make our clients pioneers.
Binding nature
You can count on us. We draw on our many years of expertise to supportour clientswith all their local marketing challenges.
Just do it
We make local marketing easy. Clear processes, intuitive solutions, and smart automation make all the difference.
Success
We focus our efforts on our clients’ long-term success. In doing so, we keep our own goals in mind, learn from our successes, and celebrate our achievements together.
Proximity
We know each other and are interested in the people behind the roles. Mutual support and cross-departmental collaboration foster a sense of closeness and help us develop the best solutions together.
Openness
We are open with one another, stay curious, and continue to grow together. This is how we create space for new ideas and a sense of community where everyone finds their place.
Strong brands that trust us
Quality that sets new standards.For over 20 years.
Our story began at a time when people still held advertisements in their hands. Marketing has changed dramatically since then. But one thing has remained the same: Successful local marketing must be scalable and easy to manage—for brands as well as for their partners.
This commitment remains with us to this day.
With the marcapo marketing platform, we integrate online and offline campaigns, automate processes, and make local marketing efficiently manageable. And we think ahead: With AI-powered campaign planning and smart automation, we lay the foundation for long-term, measurable success.
260.000+
orders per year via the marcapo marketing platforms
100.000
's local partners use our solution to establish a strong local presence
220+
, a service provider on the marcapo Marketplace, with a direct API connection
Our team
Behind marcapo lies the combined strength of a team of over 200 employees. Each person brings experience from different fields to help us achieve the same goal: Together, we want to grow through new challenges and get the most out of local marketing.
What’s important to us in this regard? Personal responsibility instead of micromanagement, flat hierarchies, and a culture of feedback that truly helps us grow. This allows us to foster a sense of unity where every person counts—laying the groundwork for a stable and strong foundation.
Our Management Team
Thomas
Ötinger
Managing Partner
Graduate in Business Informatics, University of Bamberg
Thomas bridges the gap between brand and market. As the point of contact for new business, sales, and marketing, he understands the challenges facing the insurance, retail, healthcare, skilled trades, and franchise industries down to the last detail—and knows how local brand management really works.
As the author of specialized books, host of the “Local Branding Heroes” podcast, and a sought-after speaker, he shares his knowledge far beyond marcapo. His particular passion: targeted marketing aimed at sales partners.
New Business | Local Brand Management | Marketing | Sales | Podcast Host | Positioning Expert
Marc-Stephan
Vogt
Managing Partner
Bachelor of Business Administration, University of Bamberg
Marc makes sure everything runs smoothly at marcapo—from the numbers to the people. As the head of finance and human resources, and with a special passion for corporate culture, he lays the groundwork that allows the team to give their best every day.
In addition, Marc is responsible for account management and partner activation. His goal is to optimize engagement with brand clients’ sales partners and ensure that clients achieve the greatest possible success using marcapo’s marketing portals. He has many years of experience and a proven track record in local brand management, particularly in the skilled trades, retail, and industry associations.
Finance & Human Resources | Skilled Trades | Purchasing Groups | Local Brand Management | Subject Matter Expert | Corporate Culture
Christian
Schwarzenberger
Managing Partner
Graduate in Business Informatics, University of Bamberg
Christian is the technical lead at marcapo. He is responsible for the marketing platform, technology, IT, and infrastructure. His stance on this is clear: AI is not a feature you simply add to a platform. It is an architectural decision.
Accordingly, he is technically rebuilding marcapo around it—a platform where AI models, automation, and a broad database work together rather than existing side by side. The result is software that lightens the workload for local sales partners while allowing the brand to retain control. Development takes place at the technology hub in Bamberg, where development, architecture, and product vision converge.
What drives him: creating solutions that not only work today, but will be even better tomorrow.
Technology & IT | Marketing Platform | Business Processes | Automation | AI | Big Data
