EVENTS &NEWS
Local brand management is constantly evolving!
Stay on top of the industry: Discover trends, data-driven insights, and proven strategies for successful campaigns in the local market.
Retailer Activation: Why Strong Campaigns Often Fail Due to Local Execution
Not All AI Is Created Equal: Why This Difference Determines the Success of Your Advertising
Best of Local Branding: marcapo Invites You to an Exclusive Networking Event at Liebesbier Bayreuth
When Partnership Creates Added Value: marcapo Event at RTL
marcapo Day 2026: Kickoff for Vision 2030
It's official: Addressable TV is now available for order in Austria
Major Release: Email and Newsletter Module
marcapo is an RTL AdAlliance Partner for 2026
100 Episodes of Local Branding Heroes – A Podcast That Drives Change
10th Local Branding Day: The anniversary event for strong brands and local marketing
marcapo receives the RTL AdAlliance Partner Badge
Successful Implementation of the “Akku AP Campaign” via STIHL’s Campaign Cockpit
marcapo Holding Acquires a Stake in Hase & Igel: Exclusive AI Solutions for marcapo Customers
A class reunion in Bonn—that was the 9th Local Branding Day
Google Performance Max – the full power of Google for your brand and your sales partners
marcapo has been named one of the 2024 “Bavaria’s Best 50” award winners
FALC Is Taking the Real Estate Market by Storm with Innovative Marketing
A Revolution in Local Marketing: New Members Drive Innovation at the Local Branding Alliance (LBA)
The Best of Local Branding
Traffic Booster – Maximum Reach, Minimum Cost Per Click
A New Era for Marketing Platforms: Automating Advertising Campaigns with AI and Big Data
A day full of inspiration and a touch of the future—that was the 8th Local Branding Day
KüchenTreff: Kitchens That Inspire – Now Featuring Local Advertising
Apprenticeships at marcapo: A Step Toward the Future
Online Visibility for Regional STIHL Dealers
Barmenia: Develop Locally, Conquer Nationally
The marcapo Family: High-Performance and Growing
Internorm: Online marketing should be simple
About Coaches and Team Players
Starkey Strikes the Right Note
ERGO: Continuous improvement is the foundation
Vodafone: Innovation Must Take Place Both Online and Offline
HÖREX joins social media
Local Brand Management in the Insurance and Financial Services Industry
Bodystreet meets marcapo – a marketing portal for EMS experts
Growing Together: Value Days at marcapo
Highlights from the Marketing Industry:
Read now what will be important tomorrow.
Online Visibility for Regional STIHL Dealers
For a long time, digital visibility was not part of the toolkit of specialty retailers. STIHL and marcapo have changed that: With easy-to-book packages, digital visibility has become accessible to regional specialty retailers—without the need for additional expertise and without any ongoing extra effort.
Putting an end to overproduction: Itzehoer centralises the management of advertising materials
What can you do when promotional items become a significant cost? In collaboration with marcapo, the German Federal Employees’ Insurance Fund ( Itzehoer ) has reorganised its marketing – resulting in greater planning certainty, reduced effort and significantly more efficient use of budget.
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