SET UP & MANAGE
THE PLATFORM
Everything under one roof: with the marcapo marketing platform, you can manage all your local sales partner marketing processes – either centrally via self-service or as a full-service solution.
Easily manage
complex marketing processes
Take advantage of smart automation and maximise time savings: marcapo’s marketing platform not only organises individual advertising measures but also manages entire marketing processes in one central place. This includes, for example, campaign deployment, market development funds management, and centralised reporting. At the same time, it remains highly flexible and can be tailored precisely to your company’s needs.
The goal is to simplify, speed up, and improve processes in the long term. The platform systematically automates time-consuming behind-the-scenes tasks. It reduces the effort required for coordination, lightens your team’s workload, and frees up time for strategic marketing. Discover which processes you can consolidate and automate.
Up to 95% savings on process costs
Consistent
branding
Scalable, local
multichannel campaigns
Your opportunities on the marcapo marketing platform
Regardless of your system landscape, all advertising cost subsidies are settled centrally via the marketing platform.. Your sales partners have full visibility of the subsidies at all times, and these subsidies provide targeted incentives for active use.
The marcapo Marketplace gives you access to over 220 manufacturers and service providers. Whether it’s Google, Meta, Deutsche Post, or various promotional product manufacturers like Flyeralarm, they’re directly connected to the marketing platform via standardised interfaces, ensuring that products and services are immediately available at an attractive price-performance ratio.
And if you want to connect your own suppliers, that's no problem either: The interfaces ensure a simple and straightforward integration.
You provide your partners with all advertising measures and campaigns centrally via the platform – from simple promotional materials and giveaways to complex digital campaigns, including performance channels such as Google Ads. This ensures that your partners have access to tailored, customisable marketing measures at all times.
Upon request, we can handle the entire invoicing process, including following up on overdue payments. This significantly reduces your team’s workload and the time and effort required to resolve individual payment-related issues.
The platform provides key metrics for digital campaigns. These can be viewed at any time by local partners and the field sales team, as well as by you at brand level. This gives you an at-a-glance overview of which partners are active, which activities are running and where performance should be optimised.
The platform supports individual log-ins, single sign-on and flexible access models. Content and advertising measures can be made available to specific user groups – tailored to your individual permission structures.
The platform will be designed in line with your corporate design and customised to your requirements. Its structure, content, and features can be flexibly configured. The result is a platform that is optimally tailored to your organisational structure and seamlessly delivers all your marketing offerings to your partners.
Go international with marcapo
Do you have a partner network in other countries? Our platform, which includes numerous integrations and interface capabilities, can be customised for international use to meet your specific needs. This allows you to use a single, centralised marketing platform across multiple countries, rather than running several systems in parallel.
This saves time, reduces costs, and creates a consistent foundation for international marketing.
Self-service vs. full service
Your marketing platform is ready to go. You decide whether to manage it on your own and set up campaigns yourself or to take advantage of our full-service offering. In either case, the platform adapts to your needs – not the other way around.
Full service
A completely hassle-free solution for your marketing platform.
With our full-service package, we take care of the complete management and administration of your marketing platform. From researching suitable service providers to designing appropriate strategies and launching the platform online, we handle every step of the process.
This way, you can focus fully on your core business while we ensure that your local partners receive the best possible support.
Your benefits:
- Comprehensive care from a single source
- Strategic and operational implementation
- Reducing the burden on your internal resources
Self-service
Your marketing platform. Controlled by you.
With the Brand Cockpit, you get a centralized tool that lets you manage selected platform content and promotional material offers for your local partners yourself. Through the intuitive self-service interface, you can access the relevant sections directly and customize content to meet your needs.
If you lack the time or in-house expertise, you can always rely on marcapo's services and experts whenever you need them.
Your benefits:
- Greater autonomy in local marketing
- Efficient implementation via a central interface
- Maximum flexibility between self-management and support
Our marketing platform can do even more!
Which processes take up a lot of your time?
Let’s talk about how you can make your sales partner marketing more efficient.
Schedule a demo now
