10th Local Branding Day: The anniversary event for strong brands and local marketing
Brand Diversity and Combined Expertise
Germany’s largest conference on local branding will once again bring together up to 300 decision-makers from marketing, sales, and brand management in Bonn in 2025. Over the years, Local Branding Day has evolved into the leading event in local marketing—it serves as a source of inspiration, a networking platform, and a showcase for real-world practices. To mark this anniversary, guests can look forward to a day full of innovations, accompanied by real-world best practices and strong brands featured live on stage—including VELUX, KüchenTreff, Vodafone, RTL AdAlliance, Bodystreet, and many more.
New Formats & Exclusive Insights: The Agenda 2025
The anniversary program offers more than ever before: In addition to inspiring keynote speeches, panel discussions will also provide a variety of insights for the first time. Speakers on stage will include Frank Pelzer (Vodafone), Sandra Jansen (Sanitätshaus Aktuell), and Martin Röhrs (Itzehoer Versicherungen).
This year, the interactive workshops will be led jointly by specialists from the Local Branding Alliance and representatives from various brands—for an even more practical focus and concrete examples of implementation.
Some highlights from the workshop program:
- “From a Small Budget to the Big TV Screen—Successful Retail Marketing with Addressable TV” (VELUX & RTL AdAlliance)
- “Missed the train? That’s a real bummer. How Ritter Sport has been entertaining passengers at German train stations for over 15 years” (Ritter Sport & planus media)
- „Mehr Leads & Umsatz mit Messenger für Versicherungen“ (Itzehoer Versicherungen & oneDialog)
Focus on AI: Plan Smarter, Achieve More Effectively
Artificial intelligence has become an integral part of our daily work lives. But how can it be used effectively? Using specific use cases, the AI software company HASE & IGEL, in collaboration with marcapo, demonstrates how AI is already automating processes, reaching target audiences more effectively, and optimizing campaigns in local marketing.
Networking Dinner & Pure Gold Bar
The official program is just the beginning: The exclusive networking dinner at the Kameha Grand Hotel focuses on personal interaction. Afterward, the Pure Gold Bar invites you to wind down in a relaxed atmosphere. Under the theme “Equal Drinking,” creative drinks—both alcoholic and non-alcoholic—will be served.
Two Events, One Ticket: DMEXCO Partnership
A special anniversary bonus: With their ticket to Local Branding Day, all participants will receive free admission to DMEXCO on September 17, 2025, in Cologne—one of the digital industry’s most important events.
Join the anniversary celebration now!
Whether it’s retail, skilled trades, insurance, or manufacturing: Local Branding Day brings together industries that often operate very differently in their day-to-day business but all ask themselves the same question: “How can my brand be experienced locally?”
The conference speakers and guests share their insights—including specific use cases, strategies, and tools that have been proven to work in practice.
Don't miss this opportunity to network, learn from one another, and gain new ideas for your local marketing efforts!
For more information on the agenda, speakers, and registration, click here:
Local Branding Day is organized by the Local Branding Alliance—a network of marketing and advertising specialists dedicated to building a strong local brand presence.
We look forward to your visit!
