A New Era for the Marketing Platform: Automating Advertising Campaigns with AI and Big Data
Automated Local Marketing with AI & Big Data
Our vision has now given rise to marcapo AI and the Campaign Cockpit—a combination that is revolutionizing the marcapo platform. The self-service marketing platform, where sales partners can select advertising campaigns and customize them using standardized personalization options, can now be expanded to include an automation service marketing area.
This requires three key steps:
- Initial Analysis
A customized brand AI model is created based on historical data from the marcapo marketing platform, the brand itself, and extensive market data. - Intelligent Advertising Planning for the
Brand The brand’s intelligent advertising planning is derived from the underlying brand AI model. The channel, campaign theme, and time frame are determined individually based on extensive data structures. - Smart Advertising Planning for Sales Partners
marcapo AI adapts the models to the local conditions of the sales partners and, based on all internal and external data, creates a customized advertising plan for each partner that is optimally tailored to the specific time and location.
Smart Campaign Execution: Maximum Impact with Minimal Effort
AI- and big data-driven personalized advertising planning enables the automated customization and delivery of advertising campaigns, resulting in highly effective local campaigns that require minimal time and effort
. This is based on millions of data points from over 75 datasets covering local demand, population and building structure, purchasing power, weather, and many other influencing factors.
Every single automatically planned marketing initiative by the sales partners is thus the result of numerous in-depth data analyses.
Stay Three Steps Ahead of the Competition with Smart Advertising Planning
Intelligent advertising planning offers key competitive advantages:
- Unique results:Analyses and adjustments of this depth cannot be performed manually, either due to the time required or for cost reasons.
- Time for What Matters Most: Thevaluable savings in time and resources free you up to focus on your core tasks.
- Optimized Budget Allocation:Budgets are allocated much more effectively through AI-driven optimizations, and the channel mix is optimally tailored to the local conditions of each sales partner.
As a result, local marketing becomes more successful, effective, and efficient than ever before—for both brands and their sales partners.
