From Coaches and team players
Deutsche Vermögensberatung: Jürgen Klopp as an Authentic Spokesperson
Thomas invited Michael Rebstock from Deutsche Vermögensberatung to join him at the microphone. Together, they talk about Jürgen Klopp and the challenges facing the financial advisory industry.
Michael Rebstock, who studied communication, worked with DVAG as a sponsorship generalist at an agency before joining Deutsche Vermögensberatung. Today, he is the Director of Marketing Communications and Marketing Services for DVAG’s financial advisors, and in this podcast episode, he reveals what makes Jürgen Klopp tick as a brand ambassador and why the soccer coach’s advertising campaign comes across as authentic.
Deutsche Vermögensberatung sees itself as a financial coach and has more than 18,000 financial advisors throughout Germany. These advisors use their expertise to support their clients in all aspects of finance.
With 18,000 partners, this is both a truly monumental task and an enormous responsibility.
Digitalization, Skills Shortages, and Crises: Challenges Facing the Financial Advisory Industry
Always on the lookout for curious individuals who want to pursue a career in financial planning, DVAG offers a personal development program to become a coach. Why do team sports like handball and soccer represent a particular advantage for both the applicant and the employer? Ötinger and Rebstock share some personal insights here.
Rebstock sees the challenges facing the financial sector as lying in dealing with—or overcoming—multiple crises. For him, the key is to counteract customer uncertainty. The labor shortage, as well as digitalization and the development of new marketing channels, also pose hurdles. marcapo supports DVAG in overcoming these challenges. “We’re not worried about that,” Michael Rebstock declares with satisfaction. He explains why physical sales are the key to DVAG’s success and how the collaboration with marcapo and future developments will support this.
You can listen to the podcast on all major podcast platforms:
