Best of Local Branding
Why is that?
Because, despite all this (necessary) change, some things simply haven’t changed:
Customers trust local brands that they perceive as part of their community or familiar surroundings. Local markets have their own unique characteristics—ranging from cultural differences to geographic and structural requirements.
Centralized campaigns must therefore not only be extended but also adapted regionally to these specific characteristics.
A key component of this is the effective integration of advertising channels through cross-media strategies to reach the local target audience across all relevant media.
We’ll find out what that might look like on April 23 at Liebesbier in Bayreuth.
We’ll get together in a small group to discuss best practices in local branding using various case studies.
The focus will be on cutting-edge topics such as addressable TV, GDPR-compliant multi-messaging communication, and AI-driven advertising planning.
On the schedule:
11:00 a.m. Get-together with networking lunch
12:20 p.m. Welcome remarks by Thomas Ötinger & Marc-Stephan Vogt
12:30 p.m. Automatically managing AI-generated ad plans in the marcapo Campaign Cockpit – Thomas Ötinger
1:30 p.m.: Using Addressable TV to Get Your Sales Partners into Prime Time – Thomas Ötinger
2:00 p.m.: Break
2:30 p.m. Conversion-Optimized Campaign Types: Using Google P-Max and Facebook Lead Ads – Diana Vogt
3:15 p.m. Social Media Posting Service – How Your Sales Partners Can Achieve a Professional Presence on Facebook, Instagram, and LinkedIn – Andreas Küfner
4:00 PM Break
4:15 PM OneDialog – How a Multi-Messaging Platform Is Revolutionizing Local End-Customer Communication – Thomas Ötinger
5:00 PM POS TV – How Brands Use Video to Captivate Customers at the Point of Sale – Marc-Stephan Vogt
5:30 p.m. – Check into rooms
All that information is sure to make you thirsty—which is why we’ll kick off our evening program at 6:00 p.m.
We’ll start with a short but all the more enjoyable beer tasting featuring three different beers. This will whet our appetites for dinner together.
We look forward to wrapping up the evening in good company.
If you have any questions about the event, please feel free to contact our planning team directly at
