Best of Local Branding: marcapo invites you to an exclusive networking event at Liebesbier Bayreuth

Digital meetings are efficient, but real added value usually comes from direct dialogue. Through events like the one at Liebesbier in Bayreuth, marcapo brings marketing experts together in a small, intimate setting. The core objectives of these live events are clearly defined:

• Sharing Best Practices: Analyzing and discussing specific local branding cases in real time.
• Promoting knowledge transfer: Making expert presentations on topics such as AI in (local) marketing directly accessible.
• Strengthening Networks: Facilitating Cross-Industry Exchange on an Equal Footing.
• Having a good time: It’s especially important to us to spend a day together that not only inspires us professionally but also brings us closer on a personal level and creates real value.

An event stands or falls on its venue. The Liebesbier, which is attached directly to the Maisel Brewery’s brewing building, provided a unique and creative setting for this gathering. For several years now, this venue has established itself as our go-to event location, underscoring once again that scalable marketing solutions and exceptional experiential dining harmonize perfectly.
The unique atmosphere provided the ideal setting for delving deeper into strategic topics in a relaxed yet professional environment.

The day’s program focused on the practical implementation of local brand management. The two managing directors, Thomas Ötinger and Marc-Stephan Vogt, led the program. In addition, Andreas Küfner, Head of Project Management, and Boris Vlahovic, Product Manager, shared their expertise on various modules of the marketing platform.
Using real-world case studies, they examined the success factors for local marketing in 2026. The central questions were: How will local branding change in the coming years, what do brands need to prepare for today, and what can they let go of?

In addition to the intensive professional program, there was plenty of time for shared experiences: The highlight of the social program was an exclusive guided tour of Maisel’s Braukunstwelt.
During dinner together, the conversations continued in greater depth, and the valuable exchange among all participants came to a successful conclusion.

Don't miss any opportunity to take your local branding to the next level and network with industry experts. Stay up to date on our latest news and join us live at the next marcapo event!
 

Next:Local Branding Day on September 29 at the Kameha Grand in Bonn.