Bodystreet meets marcapo – a marketing portal for EMS experts
From a Gym to an International EMS Franchise
The story of Bodystreet is a success story. Founded in 2007, the company grew out of what was originally a conventionally run fitness studio in Munich and, over the past 15 years, has evolved into the niche global market leader in the field of electrical muscle stimulation, with currently over 300 locations on three continents. The success of a franchise brand is largely driven by its franchisees. They are the local ambassadors of the brand and its values, bringing the brand to life for end customers. This requires a high level of support from the corporate headquarters. What might still be manageable on a smaller scale becomes an enormous manual effort with this number of franchise partners. This effort needed to be reduced in order to free up resources that could then be focused on the company’s further development.
A Centralized marcapo Marketing Portal as a Solution
As a Gold Partner of the German Franchise Association, marcapo quickly established a connection with Bodystreet through its participation in various events. After just a short time, both parties realized that there was not only mutual rapport, but also that marcapo, with its marketing portal, could significantly increase the value of the Bodystreet brand. Here’s what that looks like in practice:
Before implementing the marketing portal, Bodystreet faced the challenge that marketing initiatives and products—such as promotional materials and studio equipment—had to be booked and ordered individually through affiliated service providers, without a centralized system. This involved a significant amount of manual work and also triggered time-consuming operational processes to ensure that the company did not lose track of individual transactions and bookings.
It is precisely challenges like these for which the marcapo marketing portal was specifically developed and designed. With the help of this portal, all connected service providers and products have been brought together on a single platform and made uniformly accessible. As a result, there is now a centralized system instead of many small, disjointed solutions. marcapo handles the entire process, thereby streamlining the procedures involved. Thanks to the marketing portal, individual studio managers and franchisees can now book all advertising campaigns for their studios in a fully automated and customized manner—without any additional effort. A wide range of options is available. For example, the entire studio setup for new openings—or equipment for existing studios—can be ordered quickly and easily with just a few clicks, ranging from exercise machines to chairs and coffee makers. As part of this all-inclusive, worry-free package, all advertising materials—such as posters, flyers, brochures, and digital signage—are available and easy to book.
Consistent corporate design combined with local customization
Of course, the Bodystreet Nutrition Line, the “Emma Lehner Design” fashion collection, and merchandise are also available to cover every aspect of daily studio life. Even personal growth has been taken into account and is being fostered through specialized training programs that can be booked individually. With the help of the platform, the Bodystreet brand’s corporate design can be consistently maintained through clear guidelines while also being adapted to local conditions through customization options. This not only saves time and money but is also significantly more effective.
Greater Efficiency Through Support, SEO, and Digital Franchise Marketing
In addition, marcapo handles all first-level inquiries for Bodystreet via Teams, email, and phone. In the future, online presence management through SEO will also play a role in the shared ecosystem between marcapo and Bodystreet. This will significantly boost the brand’s online visibility and ensure that profile data is listed consistently and completely in the most important online directories—so that Bodystreet can be found everywhere online. In addition, even more online marketing measures will be implemented in the future to promote holistic advertising in an even more targeted manner and to broadly cover all relevant channels. The portal will go live on May 2, 2022, and will then be available to all studios and franchisees.
Podcast: Matthias Lehner of Bodystreet Talks About Growth, Innovation, and Franchise Success
If you’d like to learn more about Bodystreet, be sure to listen to Episode 11 of the “local branding heroes” podcast. In it, Matthias Lehner, CEO of Bodystreet, sits down with marcapo Managing Director Thomas Ötinger to discuss the company’s development, how to initiate and pursue revolutionary steps, and how to achieve progress by breaking away from traditional ways of thinking and processes.
You can listen to the podcast on all major podcast platforms:
