ERGO: Continuous improvement is the foundation
ERGO and marcapo: A Successful Partnership
“We can never be done.” This conversation focuses on the challenges, goals, and visions of local brand management from the perspective of the ERGO insurance brand. marcapo has been working with the insurance group since 2007.
Sonja Wohsmann, a hero among insurance brokers, has been with ERGO Group AG for 18 years. Her career began in IT coordination and took her through various departments to sales promotion. She is now leading her second team as Head of Regional Marketing in the Sales Promotion division. Her responsibilities include agency branding, sales-related customer communication, and regional advertising initiatives.
Local Brand Management: How ERGO Supports Its Sales Partners
Strengthening and supporting ERGO sales partners at their on-site events—that is her team’s goal. Through various promotional activities centered around the agency and in the out-of-home sector, as well as through traditional print advertising, Wohsmann and her team provide creative and dedicated support to ERGO partners. Customized campaigns and special requests are not uncommon—and, above all, they’re not impossible. You’ll definitely want to hear about the customized campaign that generated so much excitement at an equestrian tournament!
“The biggest mistake would be if we were to say at some point that we’re done.” The current challenges of local brand management lie in successfully adapting to customers’ hybrid preferences.
In this episode, you’ll learn what solutions Sonja Wohsmann envisions and how she and her team manage to market insurance—a topic some find dry—in a modern, creative way that’s always in step with the times.
Podcast Recommendation: How AI Makes Advertising and Marketing More Successful
In this context, we recommend listening to the conversation with Jan Schoenmakers in podcast episode 26. He explains how AI can help make advertising more effective.
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