Google Performance Max –the full power of Google for your brand and your sales partners

What are Google Performance Max ads?

Google Performance Max ads are an innovative campaign format that leverages all Google channels to place your local sales partners’ ads precisely where their target audience is.
This format uses both text-and-image combinations and video ads.
Performance Max campaigns can be run across YouTube, the Display Network, Search Ads, Google Discovery, Gmail, and Google Maps—all within a single campaign. 
This type of campaign uses Google’s AI and machine learning to automatically identify the best possible ad placements and bidding strategies, ensuring that your ad spend is used in a targeted and efficient manner.
This holistic approach allows you to be present—without manual intervention—at the very moments when potential customers are most receptive to your sales partners’ advertising messages.

Implementation at marcapo

With marcapo’s marketing platform, your sales partners can book their own PMax campaigns with just a few clicks.
To do so, select one or more topics and set the advertising budget. A preview of the ads for all Google channels is visible right during the ordering process. To make the success of your campaigns more measurable, you can link your Google Business Profile during the ordering process and display your location in the Performance Max ads.
All remaining steps are automated.

Your Benefits with Performance Max

Using Google Performance Max offers you and your sales partners benefits in many ways:

• Wide Reach:With a single campaign, your sales partners can reach the entire Google Network.
• Automatic Optimization:AI and machine learning continuously adjust the ads to achieve the best results.
• Targeted Advertising:Detailed user data for precisely tailored ads that reach the target audience at the right moments
• Efficient Use of the Budget:The budget is optimally allocated across all channels, which improves cost-effectiveness.
• No manual effort required:Everything is automated, saving time and resources. This allows your sales partners to focus on their core business.

Durch die Einführung von Google Performance Max bieten wir bei marcapo unseren Kunden eine hochmoderne Lösung, die nicht nur die Sichtbarkeit und den Erfolg ihrer Vertriebspartner steigert, sondern auch effiziente, datengestützte Entscheidungen in Echtzeit ermöglicht. Für weitere Informationen schauen Sie sich gerne auf der Webseite um:
Mehr über Google PMax erfahren.

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