HÖREX goes on social media

Hörex Empowers Hearing Care Professionals Through a Strong Community

Hörex is one of the leading purchasing and service cooperatives in the hearing aid industry in Germany. The shared desire to strengthen its competitive position was the motivation behind its founding in 1995. To maintain the quality of the hearing aid industry, the group places great importance on supporting its member businesses and preserving their individuality. Sustaining a competitive edge and strengthening their local market position remain of great importance today. The brand’s sales partners consist of 250 hearing aid specialists.

Brand-consistent social media content with maximum flexibility: the right solution from marcapo

While searching for a way to provide its sales partners with brand-aligned content for their social media channels as part of an editorial plan, the brand came across marcapo’s solution: the EasyOnline Social Media Posting Service.

The social media posting service is a tool designed to help sales partners—in this case, hearing aid specialists—create, manage, and publish brand-compliant social media content on Instagram and Facebook. Content management is simple and convenient thanks to a customizable calendar tool.

This enables Hörex to suggest posts to its sales partners. These posts are then already entered into the calendar, much like an editorial calendar. However, the hearing aid specialists decide for themselves whether these posts are relevant to them and whether to post them on their channels. In addition, a content pool is included to provide not only pre-written posts but also post templates. There is always the option to create your own posts. The central system running in the background—the Social Media Manager—simplifies the process: use pre-written content, schedule it, and publish it. The content is also tailored to the specific features of Instagram and Facebook.

One of Hörex's special features is centralized billing. The headquarters issues invoices for the social media posting service to the hearing aid specialists.

Hörex’s goal is to regularly provide content to at least 100 hearing aid specialists and to create a content pool for individual posts. The partnership with marcapo lays the groundwork for success!