It's official: Addressable TV is now available for order in Austria
The launch took place as part of a focused, fast-track project phase with a clear goal: rapid market expansion without compromising on functionality and usability.
The result: a fully integrated setup for the Austrian market, seamlessly embedded in existing processes.
How exactly do you benefit from this?
With the expansion into Austria, your campaign planning will become significantly more flexible without becoming more complicated.
You simply decide in which country your campaign will run. Everything else happens automatically in the background:
- Clear segmentation by market (Germany & Austria)
- Custom targeting and custom channels by country
- Separate Ordering, Forecasting, and Reporting
- Full transparency and control over your performance
In short:
You manage multiple markets, but always keep track of everything.
Why Addressable TV Performs So Well
Addressable TV combines the reach of traditional TV advertising with targeted delivery and utilizes established marketing partners such as RTL AdAlliance.
- Geotargeting at the ZIP Code level
- Targeting specific audiences without traditional wastage
- 100% visibility during the transition
- Brand-safe environment (in a reputable context)
- Measurability via KPI Reports
- A CPM-based model with low barriers to entry
Television remains the moving-image medium with the widest reach, with a monthly net reach of 91%* among the target audience relevant to advertisers.
With our expansion into Austria, we are now making this potential available to our dealer networks there as well—including Austrian broadcasters.
New Opportunities for Scaling Through Market Expansion
With Austria as a new market, you can take your campaigns to the next level:
- Greater Reach Across National Borders
- Targeted stimulation of local markets
- International Scaling on a Single Platform
This makes Addressable TV a true growth driver for national campaigns and international brand strategies.
If you'd like to use the ATV module in Austria as well, please feel free to contact us.
Not the module you're looking for, but still interested? Here you'll find more products from our online portfolio.
*Source: Media Activity Guide 2024, Forsa
