Local Brand Management in the Insurance and Financial Services Industry
W&W: Sales Support for Home Savings, Home Financing, and Insurance
W&W consists of Wüstenrot, which focuses on home savings and mortgage financing, and Württembergische Versicherung, a traditional insurance company. As Head of Sales Support, he oversees both: the company’s own sales force of 2,000 advisors operating nationwide and its cooperation partners, such as Allianz and ERGO. The mission: to provide promotional support to all sales teams. This means ensuring that the necessary marketing materials—such as point-of-sale (POS) advertising, service center supplies, sales aids, and a wide variety of tactile promotional items—are always available on-site, as these still hold particular significance in the industry.
Marketing Portal for Sales: Digital Transformation at the W&W Group
During the COVID-19 pandemic, Grötzinger and his team worked with marcapo to set up and launch a marketing portal. In this episode, he chatted with the other Thomas about how that was achieved, and why, while sales today can’t do without digital tools, the “human factor” and personal contact are at least just as important.
Podcast Recommendation: AI for Marketing and Sales with Jan Schoenmakers
You should definitely check out Episode 26 as well, where Jan Schoenmakers, CEO and owner of Hase & Igel GmbH, discusses how artificial intelligence can help companies optimize their strategy as well as their marketing and sales efforts—it’s very interesting.
Podcast Recommendation: Strengthening Your Employer Brand and Successfully Addressing the Skilled Labor Shortage
In Episode 25, Thomas Ötinger’s longtime friend and business partner at marcapo GmbH, Marc-Stephan Vogt, is the guest. The discussion covers topics, challenges, and solutions related to the shortage of skilled workers; how companies can position and develop themselves as strong employer brands; and the changing demands on talent marketing.
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