Major Release: Email and Newsletter Module
Here’s an example: The new built-in address checker automatically detects incorrect or incomplete email addresses before the email is sent. This makes tedious manual corrections, duplicates, and unnecessary bounces a thing of the past, ensuring your campaigns reach exactly the contacts they’re meant to.
Email as a Strategic Component of Your Customer Journey
You might be thinking, “Email? Isn’t that a relic from the 2000s?” But anyone who believes that is missing out on the most effective tool in the customer journey. In fact, email is more precise today than ever before. While algorithms on social media limit your visibility, your inbox offers a direct channel.
This is where true customer loyalty is built. 89% of Germans check their email daily* —a strategic advantage you shouldn’t leave to chance. This is especially true for companies with a decentralized structure: Those who manage their email professionally build genuine connections while simultaneously strengthening their brand management.
The Release: More Control, More Customization, More Transparency
With the email and newsletter module, you can bring professional email marketing to every sales region without requiring each branch, partner, or agency to set up its own tool. Our major release includes the following improvements:
- Landing Page Integration: Always the Right Link Destination for the Campaign
- Personalized Communication Using Text Blocks Instead of One-Size-Fits-All Messages
- Centralized Objection and Blacklist Management for GDPR-Compliant Processes
- Detailed performance measurement, including click analysis
- Address Processing with Validity Checks (Detecting and Excluding Duplicates and Invalid Addresses)
- Test Emails & Delivery Time Optimization for Better Open Rates
Measurable Down to the Last Detail: The Email and Newsletter Module
To ensure that you and your partners don’t have to rely on gut feelings when optimizing, the dashboard provides clear KPIs: sent, opened, clicked—plus detailed metrics for each campaign and link click-through rate. These are exactly the metrics you need to manage your campaigns transparently and prioritize budgets effectively.
More Focus on the Customer Journey, Less Tool Chaos
Expand your marketing platform with the email and newsletter module to seamlessly complete your customer journey from the first touchpoint to conversion. With a channel that directly reaches customers and prospects, builds trust, and drives engagement at the right moment.
If you'd like to use the new email and newsletter module, please feel free to contact us.
Not the module you're looking for, but still interested? Here you'll find more products from our online portfolio.
*Source: eco survey: 89.2 percent check their email at least once a day - eco
