marcapo Day 2026: Kickoff for Vision 2030
A Day for the Future by marcapo
In recent years, the focus has been on developing an intelligent, AI-powered marketing platform that simplifies local brand management and makes it measurably effective.
Today, we can say that this approach has been successful. marcapo has established itself as a leading provider of AI-powered marketing platforms in Europe and has implemented the vision outlined on paper for 2026 exactly as planned. But the key question is: What’s next?
Launch of marcapo Vision 2030
The three managing directors—Thomas Ötinger, Marc-Stephan Vogt, and Christian Schwarzenberger—provided the answer to this question during the marcapo Day, where they presented Vision 2030 as well as the company’s mission and strategic direction for the coming years.
At its core, the goal is to consistently evolve the marketing platform into a solution that centrally manages local marketing based on data. In doing so, marcapo is further developing its value proposition: Local brand management becomes radically simple, demonstrably effective, and increasingly autonomous.
From Listening to Active Participation
The marcapo Day served not only as a platform for strategic insights, but above all as a space for active participation. In interactive workshops, the teams explored the strategic pillars, discussed approaches, and developed initial ideas for implementation. The focus was clearly on jointly understanding the vision, making it tangible, and translating it step by step into concrete actions.
Exchange That Brings People Together
A day spent together with all employees has become a rare occurrence in our day-to-day work. This made the opportunity to network across teams and share perspectives all the more valuable. Special moments—such as the group photo in the city park, the unveiling of the vision image, and the relaxed conclusion over dinner —strengthened our sense of team spirit and helped us internalize the vision.
A common starting point
The marcapo Day 2026 marked a successful start to a new phase. The new vision sets the direction:
- for the further development of the platform
- for collaboration within the company
- and for the added value that marcapo creates for customers and partners
Now we need to further develop these approaches and translate them into concrete steps so that by 2030 we can look back together on a success story that began today.
Thomas Ötinger emphasizes the significance of this shared milestone: “Vision 2030 is our shared compass. Today we’ve seen what it means to work at marcapo. The energy in the room and the beaming faces speak for themselves. Everyone here is ready to revolutionize the future of decentralized marketing.”
Together into the Future
For us, the coming years will be all about Agentic AI, App-First, and self-service. Get ready to be surprised: Your success starts with marcapo!
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