marcapo Holding Acquires a Stake in Hase & Igel: Exclusive AI solutions for marcapo customers
Exclusive AI Solutions for Data-Driven Success
Hase & Igel GmbH is an AI software company and a leader in the field of analytical AI, particularly in marketing analytics, trend forecasting, media mix analysis, and the use of big data.
There is no question that this is a highly significant player in the market. The multi-award-winning company recently received the Stevie Award for being the world’s most innovative company in its category. Its core product, the Neutrum.AI platform, is already used by over 150 companies in the marketing sector.
By using the platform, customers save up to 95% of the time spent on research and analysis, enabling faster decisions and shorter time-to-market cycles.
Local AI Advertising Planning
The collaboration between marcapo and Hase & Igel dates back to 2022 and was initially aimed at developing a specialized version of the Neutrum.AI platform for local use.
Since then, it has been possible to automatically identify potential and success factors for local retailers of major brands and to create optimal AI-based media plans.
As a result, brands can achieve efficiency gains in the seven-figure range per year.
Tools for Making Precise Marketing Decisions
Hase & Igel's AI offers marcapo customers a range of powerful tools that simplify data-driven marketing:
- Location Profiler:Analyzes the best locations based on demographics, infrastructure, and competition.
- AI Targeter:Identifies target audience activity in real time to maximize the effectiveness of marketing efforts.
- Topic Navigator:Identify the most relevant topics for your customers.
- B2B Customer Finder:Helps identify ideal B2B customers, including relevant metrics.
- EVO Optimizer:Optimizes campaigns in real time and continuously adjusts strategies.
An invaluable competitive advantage
Thanks to the tight integration of AI-powered solutions into the marcapo platform, customers benefit from a unique combination of centralized and local marketing strategies. This enables more efficient use of budgets and maximizes the impact of campaigns—a decisive advantage, especially during economically challenging times.
Always One Step Ahead with marcapo and Hase & Igel
Through its investment in Hase & Igel, marcapo not only secures access to state-of-the-art AI technologies, but also the ability to consistently offer its customers the latest and best tools for data-driven marketing.
Customers can look forward to faster, smarter, and more profitable marketing decisions.
Do you have questions about this topic or would you like to learn more?
Feel free to contact Thomas Ötinger directly
