marcapo is an RTL AdAlliance Partner for 2026
RTL AdAlliance: Advertising Agency for ATV
RTL AdAlliance is a subsidiary of RTL Group and is one of the leading international advertising agencies.
It brings together premium content publishers across Europe and gives brands access to high-quality advertising environments with enormous reach. The network includes:
- Over 100 TV channels
- about 350 print publications
- more than 5,000 premium websites
As a result, RTL AdAlliance offers one of the strongest media portfolios for effective, modern brand communication.
Our Partnership: Addressable TV for Local Brand Management
Since 2023, we have been working closely with RTL AdAlliance and, through our local branding platform, provide access to Addressable TV.
This innovative form of advertising combines the reach of traditional TV advertising with the precision of digital campaigns, making television advertising locally controllable.
For brands and their distribution partners, this means:
- Customized TV commercials for each sales territory
- Postal code-based targeting with no wasted reach
- Cost-effective, all-in-one solution
- Easy booking directly through our platform
Our partnership thrives on active exchange and mutual support. We maintain an ongoing dialogue with RTL AdAlliance and regularly hold joint workshops and exchange sessions. In interactive sessions, we share best practices, discuss market trends, and further develop our approaches—always with the needs of our brands and their local partners in mind.
The Benefits of Partner Status
As an RTL AdAlliance Partner 2026, we are closely attuned to the market and receive early notice of relevant developments. These include:
- Changes to the Channel Lineup
- Optimal placement within the relevant programming context
- New Developments in the International Advertising Market
- Advanced Targeting Options
- Proven best practices in strategic campaign design
We look forward to another year of close, trusting collaboration and are excited to see the new advertising opportunities that 2026 has in store for us and our clients.
