marcapo receives the RTL AdAlliance Partner Badge
Who is RTL AdAlliance?
RTL AdAlliance, a subsidiary of RTL Group, is one of the leading international advertising networks.
It brings together premium content publishers under one roof and enables brands to reach their target audiences in a targeted manner.
With over 100 TV channels, 350 print publications, and 5,000 premium websites, RTL AdAlliance offers one of the most powerful platforms for modern advertising.
Our Partnership with RTL AdAlliance
Since 2023, through our Local Branding platform and in partnership with RTL AdAlliance, we have been providing access to Addressable TV—an innovative form of advertising that combines traditional TV reach with digital precision.
With Addressable TV, brands and sales partners gain a cost-effective, all-in-one solution for customized TV advertising that is precisely tailored to the sales territory of each local partner.
Thanks to ZIP-code-based delivery, they can reach their target audience without wasted reach—all through the usual simple booking process on our platform.
Immediately after switching to a TV channel from the portfolio, a customized L-banner appears in the visible area of the screen for about 10 seconds. The regular TV programming continues uninterrupted.
The Benefits of Partner Status
The RTL AdAlliance Partner Badge recognizes marcapo as an expert in local brand management and digital advertising campaigns. Our clients benefit from direct access to one of the most powerful addressable TV solutions on the market—seamlessly integrated into our platform.
We look forward to further expanding this partnership and offering our customers even more effective digital advertising opportunities within the RTL AdAlliance network!
