Starkey strikes the right note
Starkey: Innovative Hearing Solutions
Starkey Laboratories GmbH is the German subsidiary of Starkey Hearing Technologies, which is headquartered in the United States. The company is one of the world’s leading providers of advanced hearing solutions and is known for the Starkey, Audibel, and NuEar brands. The subsidiary is headquartered in Hamburg.
Starkey Hearing Technologies offers customized hearing solutions for various types of hearing loss. Its services include providing hearing aids from its brands and an online hearing test. It also provides information on hearing loss.
Its distribution partners are hearing care professionals.
Greater visibility in the local market through professional advertising campaigns
For them, effective advertising plays a major role. Above all, hearing care professionals need to strengthen their online presence so they can be found where their target audience is looking for them. This requires specialized expertise regarding these strategies and takes time to develop the strategy and concept—time that hearing care professionals would rather invest in their clients.
And this is where our journey together begins: Starkey came to marcapo with the goal of providing its sales partners with the best possible support, particularly in the area of online marketing. The campaigns needed to be consistent with the brand and easy to book. With the marcapo marketing portal, sales partners now have access to both offline and online campaigns on a single platform. Specifically, the offline initiatives include, for example, ads, large billboards, and direct mail. For now, the online initiatives available for booking include Facebook Ads, Instagram Ads, web banners, and landing pages. This marks an important first step toward establishing an online presence.
The marcapo agency is responsible for designing the promotional campaigns featured on the portal, in close collaboration with Starkey. If you have questions about selecting specific promotional campaigns, the advertising consultants at marcapo and Starkey are available to assist hearing care professionals. You can easily book your customized campaigns and advertise in a professional, brand-consistent, and effective manner.
Once the pilot phase is complete, the portal is to be made available to approximately 300 sales partners and then gradually opened up to additional participants.
