Vodafone: Innovation must take place both online and offline
Vodafone is committed to innovation in the telecommunications industry
Vodafone is one of the major players in the telecommunications industry, which is characterized above all by a strong drive for innovation and a certain fast-paced nature. Vodafone’s product portfolio is very diverse and includes, among other things, mobile communications, landline services, internet, Internet of Things products, and TV.
Vodafone Connect: Local Marketing for Strong Sales Partners
The goal here is not just to adapt, but to shape the market from a pioneering position.
Online and offline must go hand in hand, says Frank Pelzer. It is important to him to ensure that local partners are aligned at the highest possible level in order to meet market demands amid ever-changing conditions. The launch of Vodafone Connect plays a major role in this. This is a comprehensive marketing strategy that includes, among other things, initiatives in the areas of Google and Facebook Ads, web banners, Google Displays, and social media posts. Here, too, the next innovation is just around the corner: with the Vodafone Connect app, the next step toward the future is coming soon! This app is the result of many years of feedback from retailers and will significantly simplify marketing and communication with end customers.
Want to learn more? Then you should definitely listen to this episode. Frank Pelzer will also be speaking at theLocal Branding Dayon September 7, 2022, and will tell the audience more about Vodafone Connect.
Podcast Recommendation: Sales Between Digital Transformation and Personal Interaction
You definitely shouldn't miss Episode 27 of the podcast. Thomas Grötzinger, Head of Sales Support at Wüstenrot Bausparkasse, explains that while sales teams need digital support, the human factor and personal contact are just as important—if not more so!
Podcast Recommendation: Artificial Intelligence for Marketing and Sales
You should also check out Episode 26. In this episode, Jan Schoenmakers, CEO and owner of Hase & Igel GmbH, discusses how artificial intelligence can help companies optimize their strategy as well as their marketing and sales efforts—it’s very interesting.
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