When Partnership Creates Added Value: marcapo Event at RTL
Building Connections: Why marcapo Focuses on Exclusive Events
Nothing can replace face-to-face interaction. That is precisely why marcapo specifically creates formats that bring marketing decision-makers together in a high-quality, confidential setting.
At the heart of it all is always a clear goal:
- Bringing Relevant Trends in Local Branding to Life
- Sharing Experiences and Best Practices
- And, above all, to facilitate inspiring networking
This closeness is not a side effect, but has been a central part of marcapo’s DNA for many years. And so, this year, marcapo invited guests to Cologne for the first time.
What makes the event on RTL so special?
The event combines an exclusive experience with real added value, while also allowing participants to experience a strong partnership firsthand.
The choice of venue is no coincidence: The RTL AdAlliance offices not only offer a unique setting—they also symbolize the long-standing, trusting partnership with one of the leading international advertising agencies.
RTL AdAlliance brings together premium content publishers under one roof and gives brands access to:
- over 100 TV channels
- about 350 print publications
- more than 5,000 premium websites
With a daily reach of over 150 million TV viewers and 4 billion online ad impressions per month, this creates an environment that is crucial for international brand communication.
The joint solution via the marcapo marketing platform makes this channel easily accessible to local partners of major brands.
The Tagesthemen
In his opening presentation, Fabian Burgey, Director of SME Business at RTL AdAlliance, explained just how easy this is in practice and highlighted some success stories that have already emerged from this collaboration.
The rest of the program addressed key challenges and future trends in local branding—from engaging local sales partners to AI-powered campaign planning and scalable marketing solutions. This was complemented by insights into strategic perspectives. marcapo Managing Director Thomas Ötinger presented the marcapo Vision 2030. The result was a balanced mix of practical experience, innovation, and a clear focus on the future.
The highlight of this part of the program was a guided tour of the RTL Studios, which gave participants an exclusive behind-the-scenes look at the media world and made the event a truly memorable experience.
Want to join us next time?
marcapo will continue to offer exclusive, targeted events to connect marketing decision-makers and bring current topics to life. If you want to gain new perspectives on local marketing early on, marcapo events are the perfect place for you.
The next opportunity won't be long in coming: On June 18, we'll meet at Germany's best beer temple, the Liebesbier in Bayreuth.
